Demelza Sebastians Action Trust Jack Petchey


'Less is more' is the defining factor in the decision-making process as to what Charities James actively supports.

In too many cases people lend their names to supporting and endorsing Charities, without either the time or inclination to get actively involved and engage on a regular basis with the Charity.

James's approach is to identify and link with just a few Charities, where he can positively give of his time and hopefully make a small difference to the efforts and effectiveness of that Charity.

There are other well-established Charities, where alongside a number of other sportsmen, James is happy to endorse and support charity at one-off events or special functions.

James supports three main Charities where is he is either a Patron or an Ambassador. These are

  • Sebastian's Action Trust
  • The Matt Hampson Foundation
  • Lords Taverners

Other Charities James supports are

  • Sports Relief
  • Right to Play
  • Barnados
  • Help for Heroes
  • Aspire

Sebastians Action Trust

James is a Special Friend of the Sebastian Gates Action Trust. Sebastian died of cancer at only 9 years old but through his own experiences sought ways to make life better for others facing an uncertain future. In the month before he died, Sebastian launched a new drive for his 'Action Fund' to purchase a holiday home by the sea that would provide somewhere exclusively for families to spend precious time together, away from the hospitals and punishing treatment regimens that govern the lives of cancer patients. Says James, "Sebastian's great vision, strength of character and determination is a legacy that we must carry forward to achieve his dream. We must not let him down."

Matt Hampson Foundation

The aim of the Foundation is to provide advice, support, relief and/or treatment for anyone suffering serious injury or disability which has arisen from any cause, but in particular from participation in or training for any sport, sporting activity or other form of physical education or recreation.

The Foundation mainly assists people who have received such injuries in the United Kingdom and the Republic of Ireland but that does not preclude them from helping those in other parts of the World who need urgent assistance.

The Foundation assists individuals by offering direct grants or by paying into existing and future funds to assist with equipment, technology or just every-day expenses. They also assist organisations and institutions whose aims are similar to theirs and who also provide relief and treatment to those who have suffered injuries as described above.

Through Matt Hampson, the foundation is also able to offer mentoring, friendship and education. Very often a chat with somebody such as Matt who has been through it, 'got the t-shirt' and overcome many issues himself is the best assistance that injured personnel can get.

Matt’s educational visits to schools and clubs provide understanding and can be extremely motivational to those who hear him talk about his experiences and his zest for life. If you would like to know more about the foundation, its aims or you would like to know more about Matt’s educational visits, for further details.

Lord Taverners

James is an ambassador and active member of The Young Lord's Taverners, a charity which aims to give young people a ‘sporting chance’.

Sport Relief

Sport For Change

Many communities across the UK face poverty, disadvantage and social exclusion. We believe that sport has the potential to engage those who are hardest to reach within these areas and your money is helping us to do just that.

Thanks to you we’ve been able to support community organisations and other initiatives that use sport as a tool for change and to address social issues around the UK.

Sport Relief

By bringing people together these projects increase participation, reduce isolation, and improve physical and emotional wellbeing creating stronger, more unified communities.


Barnardos' vision is that the lives of all children and young people should be free from poverty, abuse and discrimination. James is an active friend and supporter of Barnardos.

Help for Heroes

Help For Heroes is one of James' most personal charities. Set up to aid our injured servicemen and women on their return to the UK from foreign battlefields they are a non-political organisation set up and run by former service personnel. "It struck me as ironic," explains James, "when I was sat in a cinema watching the new Batman film that we were here to see heroes when all you need to do to see real-life heroes is turn on the news. I get paid to put my body on the line for my country. Our service men and women put their lives on the line. It puts things in perspective, doesn't it?"

Help for Heroes

Aspire changes lives

Spinal Cord Injury is devastating for the 1,200 people who are paralysed each year. Most become full time wheelchair users.

Aspire's core Services provide the practical support that can be needed by those who sustain spinal cord injuries.

The services we offer cover a range of areas and are available to new patients in the NHS Spinal Cord Injury Centres, to those who have just been discharged from hospital and to people who have been living with their injury for years. But whilst they are different in what they do, they all have the same goal - to help take someone from injury to independence.