A fashion brand with style & verve - something a little different from the status quo. As players become icons and the sport shrugs off its old fashioned image we've launched Front Up - a unique range of rugby inspired fashionwear.
We're looking to shake things up and to bring some of the passion & excitement of the game into the clothes that people wear. Our ethos is about expressing how great rugby is in a stylish and fashionable way. Our goal is simply to become the most exciting and fashionable rugby brand; and we aim to do this by providing clothes that are different, expressive & unique.
Front Up are delighted to announce the opening of another new shop, this time at the Westfield Stratford City - opened today Wednesday the 14th (10am). Westfield, the largest urban shopping centre in Europe (see below). We're running a competition: anyone who makes a purchase at our Westfield store this week will be entered into a draw to win a signed James Haskell top.